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HIGHLAND PARK AMULETTE


Pictured here is the new Amulette from the Highland Park bottles. What is quite mysterious is that it appears against a white background here, but when i opened it in Microsoft Paint, it appears to have a black background. This is a small digital mystery about Highland Park whisky. The amulette is embossed into the glasswork of the bottles, providing an additional sense of touch to the new logo.

Below is the old embellished “H” from the previous artwork. Without wanting to write one of those artistic blurbs available beside every installation in an art gallery, suffice it to say that they’ve managed to freshen up the look and feel of the packaging, whilst retaining some echoes of the viking and celtic influence on the Orkneys.

 

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